With an aggressive growth and popularity, Instagram now tails behind some social networking sites such as Facebook, Twitter, Google+, and Pinterest. It is believed that this rapid growth has marked Instagram’s name among top brands that have now embraced it seriously. As per reports, Instagram’s top brand is MTV with around 813,201 users, followed by Starbucks with 758,146 users. Some of the top brands in Interband list are Burberry, Nike, GE, and Gucci. It was also noted that the majority of brands on Instagram use them actively, with 25 percent posting at least one picture weekly. It is expected that Instagram will reach a total of 100 million users by early fall. The brand started in October 2010, andin 2011 had 15 million users and now that number has jumped to 80 million users. In Interband list, luxury brands that dominate the list include Audi, Tiffany & Co., Hermès, Gucci, Mercedes-Benz, BMW and Armani, and they all are reported to use thevisual site to attract customers. There are also reported some brands that use Instagram alone, rather than simply using it as an app to cross-post to Facebook and Twitter. As per the reports, some top ranking brands on Instagram emerged as leader in the number of followers, photos, likes, and comments. As expected, there is believed to be a strong association between number of followers and engagement per photo. There were also noted to be around 45 percent photographs that were cross-posted. That shows thateven after Facebook has bought Instagram, there are many brands using it independently.
